How Entertaiment Builds Love

Anyone can tell a story; few do it well; and even fewer know how to build love, which is why the best entertainment companies today are not about movies or television shows; they are about managing the proprieties of stories in ways that elicit deep affinity and monetize them at scale.

Whether through music, art, film, theatre, or video games, entertaiment can provide an escape from reality, uplift the mood, and provoke complex emotions, such as sadness or fear. It can also be cathartic, allowing people to express their deepest emotions in a safe space. At the same time, it can challenge the intellect by posing questions or offering alternative viewpoints, or by demanding problem-solving and strategic thinking. This is why it is so often a form of escapism for one group of people, and education or work for another.