How to Write Business News
Business news is a form of journalism that covers topics related to the economy. Most newspapers, magazines, radio and television-news shows include a segment on the business world. Some of these articles are geared towards the general public, while others offer more specific, in-depth information.
The main goal of business journalism is to inform people about the latest business trends and issues. The information should be accurate and unbiased. This can be achieved by analyzing the situation and finding the most important and interesting facts.
Selecting a newsworthy topic is the first step to writing a good business article. Look for something that has an impact on the community or is particularly active and new, such as a company opening in your area.
Choose a story that is a match for your audience and style of reporting. Often, business stories revolve around product launches, industry awards, promotions and hiring. This will give you a better chance of getting your story published.
Start with a strong lead paragraph that is designed to grab readers’ attention and interest them in the rest of the piece. The lead paragraph should also make it clear how the reader can find out more about the topic.
Keep the language and tone professional, yet friendly and approachable. You don’t want to sound jargon-heavy, but you should use common English phrases and everyday business terms that can be understood by everyone.
Then, make sure you cite the source of your quotes carefully and provide supporting data, such as product specs or customer feedback. This will help you ensure that your press release is accurate and easy for reporters to use.
In addition to the lead paragraph, write a fact list that includes all the major facts about the subject of your article. This will help you avoid putting unnecessary information in your story, and will also help your editor know that you have thoroughly researched the topic and can be trusted to write an honest, factual article.
Be as specific as possible when providing the facts, including dates and contact information. This will prevent your editor from having to spend extra time looking for the information.
Interviews are an essential part of any news article, but you need to be careful not to take sides. Identify yourself as a reporter and stay objective during interviews, but don’t be afraid to ask questions and listen to anecdotes.
When you have a good idea for an article, pitch it to your local media outlets. You can do this by email or phone, but be aware that journalists’ work schedules are busy and may not always get back to you immediately.
Alternatively, you can try approaching national publications with your ideas. These usually have bigger budgets and will be more likely to publish your story.
The best way to get your story out to the public is to develop relationships with editors and writers in your local media. These contacts can be the key to getting your business covered in print, online and on television. By establishing yourself as an expert in your field, you can attract these reporters and become their go-to resource for all things related to your business.