How to Write Business News Articles
Business news is a subsection of journalism that tracks, records and analyzes commercial activities and economic changes in societies. It appears in newspapers, magazines, radio and television news shows. The most popular business news sources include The Wall Street Journal and Forbes.
Business journalists seek to inform and educate readers about current business issues by using facts, analysis, opinion and research. The aim is to encourage discussion and debate on issues that affect the economy, society and the environment.
Writing a business article is not as straightforward as it might seem. To make your articles more compelling, avoid jargon and ensure that the information is presented in an interesting manner. When reporting on a business event, try to provide the main message in the first paragraph and then follow with a detailed account of the events. Often, the most important details are revealed in the first paragraph, but it is also helpful to include a quote from a source that confirms the facts in the article.
The first step in creating a business article is to determine the audience and purpose of the piece. You should choose a topic that is relevant to your audience and then use your research to develop a story that will capture their attention. You should include a variety of sources in your article and cite them appropriately. You may want to consider hiring a professional to help with this process if you are new to writing about business.
Once you have a story idea, write an outline that includes the key points of your article. This will allow you to see how your article will look and determine if there is enough information to create an informative and engaging article. Once you have a draft of your business article, revise it to improve the clarity and readability. Be sure to eliminate industry jargon and use active voice. You should also check for grammar and spelling mistakes. Finally, proofread your work and ask for feedback from others.
A successful business article can have an immediate impact on your company’s sales and reputation. You should always focus on the truth and avoid sensational or exaggerated claims. In addition, it is important to be able to back up your statements with statistics and data.
Originally from the Philippines, Cassie Knudsen is an experienced marketing manager who has worked across B2B and SaaS and technology companies in client success roles. She currently leads growth marketing and monetization at Business News Daily and enjoys leveraging her analytical background to drive scalable customer acquisition. She loves her guitar and spending time with her dogs.